# nimblefish > nimblefish is a boutique web agency in Lansing, Michigan, for established small businesses and organizations. We figure out what's actually in the way, build the site that fits, and stay involved as the business grows. - Based in Lansing, Michigan, working with clients across Michigan and the US - Hours: Monday–Friday, 8 a.m.–5 p.m. Eastern - Phone: (269) 832-7470 - Email: ahoy@nimblefish.net - Book a conversation: https://ahoy.nimblefish.net - Founder: Ash Harris (https://ashharris.com) - Pricing: every site is priced for the business it's built for; there is no public price list. See https://nimblefish.net/pricing ## Pages - [Web Design in Lansing, MI for Small Businesses](https://nimblefish.net): nimblefish is a Lansing, Michigan web design studio for established small businesses and organizations: sites that fit, built to be found, with care after launch. - [How nimblefish Works | Fit-First Web Strategy](https://nimblefish.net/approach): We start by understanding your business — not handing you a form. The right solution depends on where you actually are. Here's how we figure that out. - [Web Design, WordPress & AI Services](https://nimblefish.net/services): nimblefish builds what Michigan small businesses actually need — custom web design, WordPress modernization, website care, and smart automation. - [How Much Does a Website Cost? Pricing at nimblefish](https://nimblefish.net/pricing): Every nimblefish website is priced for the business it's built for, around your goals and your budget. Here's how it works and what shapes the cost. - [Web Design for Small Businesses & Organizations](https://nimblefish.net/web-design): Websites built around what your business needs them to do: get found, make your case and bring in the calls. Web design from nimblefish in Lansing, Michigan. - [Custom Web Design for Small Business](https://nimblefish.net/ai-assisted-web-design): High-performance websites built around your business — not a template. Serving small businesses in Lansing, Grand Rapids, Detroit, and across Michigan. - [WordPress Modernization & Consulting in Michigan](https://nimblefish.net/wordpress-modernization): WordPress consulting, care and modernization for Michigan businesses: we audit, secure and support your WordPress site, and move you to a faster, modern site when you're ready. - [Website Maintenance & WordPress Support in Lansing, MI](https://nimblefish.net/website-care): Website maintenance, hosting and WordPress support for small businesses in Lansing and across Michigan: monitoring, updates, backups and a real person when you need a change. - [AI Automation for Small Business Websites](https://nimblefish.net/ai-automation): Smart automations that turn your site into an active part of how your business runs — lead handling, instant response, real workflow integration. - [Accessible Website Design & ADA Website Compliance](https://nimblefish.net/accessibility): Websites built to the WCAG accessibility standard from the start and kept there, with ongoing checks through our partnership with Esther. For governments, schools and businesses. - [Web Accessibility Statistics (2026)](https://nimblefish.net/accessibility-statistics): Current, sourced web accessibility statistics: how many people live with a disability, how the web measures up, the most common barriers, the law and the business case. - [AI Search Optimization (AEO & GEO) Services](https://nimblefish.net/ai-search-optimization): Answer engine optimization for businesses that want to show up when customers ask ChatGPT, Gemini, Perplexity and Google's AI. Research, on-page answers and tracking. - [Website Security for Small Businesses](https://nimblefish.net/website-security): Secure websites for small businesses: a modern foundation, protected forms, backups, monitoring and accounts that stay in your name, plus help if a WordPress site has been hacked. - [Referral Program](https://nimblefish.net/affiliate-referral-program): Know a business that needs a better website? Introduce them to nimblefish. Clients who refer get a month of hosting on us when their referral becomes a client. - [Contractor & Roofing Website Design for Home Service Businesses](https://nimblefish.net/web-design-for-home-services-trades): Websites for roofers, builders, remodelers, lawn care and the trades: built to show your work, rank in your towns and turn visits into calls and estimate requests. - [Website Design for Law Firms & Professional Services](https://nimblefish.net/web-design-for-professional-services): Websites for law firms, accountants, financial advisors and consultants: clear, credible and built to turn the right visitors into consultations. - [Website Design for Medical Practices & Wellness Providers](https://nimblefish.net/web-design-for-health-wellness-providers): Websites for medical practices, clinics, therapists and wellness providers: warm, clear and easy for every patient to use, with booking made simple. - [Website Design for Retail Stores & Local Shops](https://nimblefish.net/web-design-for-retail-and-local-shops): Websites for local shops, boutiques, studios and makers: show off what you sell, bring people through the door and sell online when you're ready. - [Nonprofit Website Design](https://nimblefish.net/web-design-for-nonprofits): Websites for nonprofits and advocacy organizations: tell your story, make your work easy to find and turn visitors into donors, volunteers and supporters. - [Church Website Design](https://nimblefish.net/web-design-for-churches): Church websites that welcome first-time visitors, keep your congregation connected and make giving, events and sermons easy to find. - [Web Design in Lansing, MI](https://nimblefish.net/lansing-web-design): nimblefish is a Lansing web design studio building websites for established small businesses and organizations across Greater Lansing and Mid-Michigan. - [Web Design in Michigan](https://nimblefish.net/michigan-web-design): Websites for Michigan businesses and organizations, from Detroit to Traverse City, built by nimblefish, a web design studio based in Lansing. - [Web Design in Grand Rapids, MI](https://nimblefish.net/grand-rapids-web-design): Websites for Grand Rapids and West Michigan businesses and organizations, built by nimblefish, a Michigan web design studio an hour away in Lansing. - [Web Design in Detroit & Metro Detroit](https://nimblefish.net/detroit-web-design): Websites for businesses and organizations across Detroit and its suburbs, from Royal Oak to Novi, built by nimblefish, a Michigan web design studio. - [Web Design in Traverse City, MI](https://nimblefish.net/traverse-city-web-design): Websites for Traverse City and northern Michigan businesses, from inns and wineries to builders and practices, built by nimblefish, a Michigan web design studio. - [Web Design in Battle Creek, MI](https://nimblefish.net/battle-creek-web-design): Websites for Battle Creek and Calhoun County businesses, built by nimblefish, a Michigan web design studio about an hour away in Lansing. - [Client Work & Portfolio](https://nimblefish.net/work): Real projects. Real businesses. A look at what nimblefish has built — and what it did for the people behind it. - [Web Design & Small Business Website Articles](https://nimblefish.net/blog): Articles from nimblefish on web design, small business websites, WordPress, accessibility and getting found in search and AI, written for owners and teams. - [About nimblefish | Senior Web Strategy, Lansing MI](https://nimblefish.net/about): nimblefish is Ash Harris — 20+ years of agency experience, now focused entirely on small business. Based in Lansing. Working across Michigan and nationally. - [Start a Conversation](https://nimblefish.net/contact): One conversation can change the direction of your business. nimblefish is based in Lansing, Michigan, working with clients across Michigan and the US. - [Agency & Consultant Partnerships](https://nimblefish.net/partnerships): A trusted senior execution partner for consultants and agencies with a client relationship to protect. Non-competitive, discreet, built for the long game. - [Client Testimonials](https://nimblefish.net/testimonials): Real feedback from real clients — fully attributed, unedited. See what it's like to work with nimblefish. ## Articles - [What does the PHP2Shell flaw mean for my WordPress site?](https://nimblefish.net/php2shell-wordpress): PHP fixed two critical flaws on October 21 that let attackers take over WordPress sites without logging in. What happened, the one question to ask your host, and the bigger question it raises. - [What nobody tells you before you hire someone to build your website](https://nimblefish.net/what-nobody-tells-you-before-hiring-a-web-designer): After 20 years in this industry, a few things about how web projects go wrong — and what to ask before you sign anything. - [Why your website isn't showing up — and what actually fixes it](https://nimblefish.net/why-your-website-isnt-showing-up): Most small business websites are technically live and functionally invisible. Here's an honest look at why that happens and what changes it. - [How to choose who builds your website — and why the answer matters more than the platform](https://nimblefish.net/how-to-choose-who-builds-your-website): WordPress or modern stack, agency or freelancer, big firm or boutique — most small businesses pick based on the wrong criteria. Here's a better framework. - [Your website might be your quietest sales problem](https://nimblefish.net/your-website-might-be-your-quietest-sales-problem): Most small business websites don't fail loudly. Here are five signs yours is costing you quietly — and what to do about it. --- # Web Design in Lansing, MI for Small Businesses URL: https://nimblefish.net Web design studio · Lansing, Michigan ## Your website should do more than tell your story. The possibilities are bigger than most businesses realize. nimblefish helps you discover what's right for where you're headed. - Web design - WordPress modernization - Website care - AI automation - Accessible design - AI search optimization The reframe ### What's possible has changed. A website used to be a place people visited to learn about your business. That's still true. It's just no longer enough. Today your website can qualify leads before you pick up the phone. It can answer questions at midnight, guide a stranger from curious to convinced, and connect directly to how your business operates. Most businesses are still treating it like a brochure. The ones pulling ahead aren't. The range ### Built for where you are. Ready for where you're going. There's no one-size answer. A brand-new business stepping into its first real web presence has different needs than an established firm that's outgrown what it has. nimblefish works across the full range — and figures out what actually fits before recommending anything. The engagement scales to your stage. The thinking behind it doesn't. The fit ### Is this you? You know your website could be doing more. Maybe it's been the same for years. Maybe it was built quickly and you never went back. Maybe you're starting fresh and you want to do it right from the beginning. You're not looking for a template. You want someone who'll think with you — ask the right questions, understand your business, and build something that holds. That's exactly who nimblefish is for. Could it be you? Maybe you're not sure yet what “more” looks like for your business. That's fine — figuring that out is part of what we do. Recent work ### Recently launched. - **esther.ai**: Technology & AI A modern, authoritative site for an AI risk and accessibility intelligence company, written in plain language for legal, government and business buyers. - **Greencrest Lawn Care**: Home Services The owner front and center, estimate forms that go straight to the office, and a site built to be found across Mid-Michigan. - **adrianharris.studio**: Photography A Lansing photographer's portfolio, minimal and polished, so the photographs carry every page. The proof ### What clients say I've been indecisive for years about building my website and now I know why — I hadn't met Ash yet. Ash worked with me as the architect and designer of my site but just as importantly as a business consultant. I recommend Ash from nimblefish! With over 20 years of experience in the web agency world, he truly understands the unique needs of small businesses and nonprofits. The long view ### Twenty years of experience. Built for your scale. nimblefish was founded in 2024 — built on twenty years of work across every size and shape of business. Corner flower shops, nonprofits, universities, global banks, and everything in between. - Corner flower shops - Nonprofits - Universities - Global banks Small businesses deserve that level of thinking. nimblefish exists to bring it to you — without the overhead, the bureaucracy, or the handoff. Where to go from here ### Where to go from here - Approach How we think and how we work. - Services What we build. - Work What that looks like in practice. - Contact Start a conversation. From the blog ### Recent posts WordPress October 23, 2026 5 min read **What does the PHP2Shell flaw mean for my WordPress site?** Strategy May 11, 2026 6 min read **What nobody tells you before you hire someone to build your website** Strategy April 6, 2026 5 min read **Why your website isn't showing up — and what actually fixes it** In case you were wondering ### A few questions we hear often. **What does nimblefish actually do?** nimblefish designs and builds websites for small businesses — from brand-new ventures to established firms ready for something better. Every engagement starts with a conversation about your business, not a quote. The work gets scoped to what you actually need. **How much does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. How many pages, whether we write the copy, photography and the tools it connects to all shape the price. Our pricing page walks through how it works. **How do I know if I'm ready to reach out?** If you have a reason — a new business, a site that's holding you back, a next step you're excited about — that's enough. You don't need a brief or a budget locked down. The first conversation is just a conversation. Start a conversation ### Let's talk. A conversation, not a quote. --- # How nimblefish Works | Fit-First Web Strategy URL: https://nimblefish.net/approach ## The agency you wished you'd found years ago. There's a reason you're here. Let's figure out the best way forward — together. Whether you're building something new, finally ready to give your business the web presence it deserves, or just know it's time — this is where that conversation starts. we start by listening ### We start by listening Most agencies hand you a form and a timeline. We start with a question: what's actually going on with your business right now? That question changes everything. It's the difference between building what you asked for and building what you actually need. We've seen what happens when that step gets skipped. We'd rather skip the form. fit before anything else ### Fit before anything else Every business is at a different stage. Every website should reflect that. A brand-new business and an established firm don't have the same problem — and they shouldn't get the same answer. We think about where you are right now and where you're heading, so what we build makes sense today and keeps working as you grow. That's not a process. That's just how good work happens. The first conversation ### How the first conversation actually goes It's closer to a short consult than a sales call. We ask about your business — what it does, who it serves, what's changed recently. We ask about your site — what it's supposed to be doing, and whether it is. We ask what you've already tried. By the end of that conversation, we have a clear picture of what's actually needed. We share it honestly — even when it's different from what you came in expecting. Then we scope to fit what we found. I've been indecisive for years about building my website and now I know why — I hadn't met Ash yet. Ash worked with me as the architect and designer of my site but just as importantly as a business consultant. What we bring ### We bring a lot to the table nimblefish was founded in 2024 — built on twenty years of professional experience across every size and shape of business. Corner flower shops, nonprofits, universities, global banks, and everything in between. That range is the point. We've seen what works at enterprise scale and we know how to bring that thinking to a small business — without the overhead, the bureaucracy, or the account manager in the middle. What we build ### What we build The right solution depends on where you are. We work across a wide range of capabilities — design, development, automation, ongoing care — and we bring the right combination to each engagement. No predetermined packages. No unnecessary complexity. Just the right work, done well, scoped to fit. Working with Ash at nimblefish has been fantastic. He is a wealth of knowledge for small business, extremely kind, thoughtful, and easy to work with. If you're looking for a WordPress marketing and consulting partner who truly cares about your website and your success, I highly recommend nimblefish. ### Ready when you are You don't need to have it all figured out before reaching out. You just need a reason — a new business that needs a home, a site that's been holding you back, a next step you're ready to take. That's enough to start. questions we hear often ### A few questions we hear often. **How is nimblefish different from other web agencies?** The thinking behind your project isn't delegated. From the first conversation through launch and beyond, you're working with someone who is genuinely invested in what you're building — not handed off to a junior team once the contract is signed. That changes the quality of the work and the experience of getting there. **We're a small business — is nimblefish the right fit for us?** Absolutely. nimblefish was built for small businesses — from brand-new ventures finding their footing to established firms ready to grow into something bigger. The engagement scales to where you are. The quality of thinking behind it doesn't. **What can we expect from working together?** Reliability, honest communication, and genuine investment in your outcome. We bring twenty years of experience and enterprise-grade thinking to every engagement — applied at your scale, with real attention to what your business actually needs. You'll feel the difference from the first conversation. **What should I look for in a web designer?** Look for someone who asks about your business before talking about design, shows you work they've done for businesses like yours, explains how pricing and ownership work in plain words, and has a plan for after launch. Those are the things that make a website pay off. **We've had a rough experience with a web agency before. How is this different?** We hear that often, and it's why we work the way we do. You talk with the person doing the thinking from start to finish, everything is in writing before work begins, your domain and accounts stay in your name, and we stay with you after launch. --- # Web Design, WordPress & AI Services URL: https://nimblefish.net/services ## We don't lead with solutions. We lead with questions. nimblefish builds what your business actually needs — designed for today, ready for tomorrow. our capabilities ### A few of the ways we help businesses grow Every business that comes to nimblefish gets a different answer — because every business is at a different stage, with different needs, different goals, and a different definition of what success looks like. We don't fit you into a service. We figure out what you actually need and help you get there. Here's a look at where our expertise runs deep. Most engagements draw from more than one of these areas — and none of them represent the limits of what we can do. - **A website built for what your business actually does**: AI-Assisted Web Design Custom, modern, high-performance — designed around your business from the ground up. Not a template dressed up, not a page builder with your logo on it. A real site that works as hard as you do. Explore AI-Assisted Web Design - **Your WordPress site, transformed**: WordPress Modernization There's more potential in your WordPress site than you might think. We unlock it — improving performance, expanding capabilities, and making it a site you're proud to send people to. The result feels like a completely different experience, because it is. Explore WordPress Modernization - **A real partner after launch**: Website Care Most agencies disappear when the project closes. nimblefish stays. Proactive, ongoing care that catches problems before they become business problems — and keeps your site performing the way it should. Explore Website Care - **Your website, working harder than you thought possible**: AI Automation Automated lead handling, intelligent follow-up, seamless integrations — the kind of systems that make your website an active part of how your business runs. As we get to know your business, we'll discuss with you the opportunities worth pursuing. Explore AI Automation more ways we help ### More ways we help - **Web design**: Websites built around what your business needs them to do. Web design - **Accessible websites**: Built to the standard from the start, and kept there with Esther. Accessibility - **AI search optimization**: Be the business AI assistants name when customers ask. AI search optimization - **Website security**: A secure foundation, protected forms, backups and monitoring. Website security - **How pricing works**: Every site priced for the business it's built for. Pricing who we build for ### Websites for your kind of business - **Contractors and home services**: Roofers, builders, remodelers, lawn care and the trades. Home services - **Law firms and professional services**: Firms whose clients choose on trust. Professional services - **Medical and wellness providers**: Practices, clinics, therapists and wellness providers. Health and wellness - **Retail and local shops**: Boutiques, studios, makers and main-street shops. Retail and local shops - **Nonprofits**: Organizations that need people to act. Nonprofits - **Churches**: A warm welcome, online. Churches where we work ### Lansing, Michigan and beyond - **Lansing and Mid-Michigan**: Our home base. Lansing - **Across Michigan**: From Detroit to Traverse City. Michigan - **Grand Rapids**: West Michigan, an hour down I-96. Grand Rapids - **Metro Detroit**: Detroit and its suburbs. Metro Detroit - **Traverse City**: Northern Michigan and its busy seasons. Traverse City - **Battle Creek**: Battle Creek and Calhoun County. Battle Creek nimblefish provided high-quality website design services to Safe & Just Michigan. We were grateful to work with a seasoned professional that listened to our needs and explored the possibilities with us. questions we hear often ### A few questions we hear often. **Do I have to choose a service before reaching out?** Not at all. Most clients come to us without a clear picture of what they need — and that's fine. The first conversation is built around understanding your business, not matching you to a package. What you need becomes clear once we've talked. **Can nimblefish handle both the design and the technical side?** Yes — and everything in between. nimblefish walks with you through the entire process, from the first conversation through concept, design, development, and launch. One partner, start to finish, who knows where you've been and where you're headed. **How long does it take to build a website?** It depends on the size of the site and how quickly the content comes together. Your plan lays out the phases and the timeline before we start, so you always know what happens when. **What if my needs don't fit neatly into one of these areas?** They rarely do. These capabilities represent where our expertise runs deep — not the boundaries of what we can take on. If you have something specific in mind, bring it to the conversation. ### Not sure where to start? That's exactly what the first conversation is for. Tell us where you are and what you're trying to do — we'll help figure out the rest. --- # How Much Does a Website Cost? Pricing at nimblefish URL: https://nimblefish.net/pricing ## How pricing works Every site we build is priced for the business it's for, around your goals and your budget. where every price starts ### It starts with what you want the site to do Pricing a website comes down to two questions: what should the site do for your business, and what would you like to invest? We start there, in the first conversation. Then we shape the scope to fit. A business opening its doors and a firm with fifteen years behind it want different things from a website, so each gets its own plan and its own price. Come with a rough range or just a question. We'll work out the rest together. How you get a price ### From first conversation to a clear price - **We talk.** About your business, where it's headed and what you'd like the site to do. - **We play it back.** A short summary of what we heard, so you can see we've got it and add anything that comes to mind. - **We put it in a plan.** The scope, the phases and the price, all in one place. - **We get to work.** Once the plan feels right, we make it official and start building. what a site can include ### What a site can include Every site is a set of choices, and we make them with you, around your goals and your budget. Some sites use a few of these. Some use them all. - **Pages**: A few focused ones, or one for every service, place and audience you serve. - **Writing**: Copy in your voice, written from conversations with you and your team. - **Photography**: Your work and your people, shot by a photographer we trust. - **Forms and connections**: Forms that reach the right inbox, connected to the tools you already use. - **A move from your current site**: We bring along what's worth keeping, along with the visitors and search history you've built. WordPress modernization - **Accessibility**: A site everyone can use, from day one. - **AI search**: A site built to be found in search and in the answers AI assistants give. - **Editing it yourself**: Easy updates for your team, whenever you'd like to make them. - **Automation**: Lead follow-up, notifications and the routine work a site can take off your plate. AI automation walking the path together ### Start where it makes sense. Grow from there. A site can grow in stages, and we'll help you map them out: what goes in at launch, what comes next, and when each step makes sense for the business. Maybe that's launching with the pages that bring in work, then adding services as you grow. Maybe it's a strong home for the business today, with articles, a new location or online booking when the timing's right. Either way, we plan each step with you. That's the nimble part: a business that can move when the moment's right, with a partner already thinking about the next step. on every site ### What every nimblefish site comes with Whatever the scope, every site we build: - looks great on every screen - is fast and secure - is built so everyone can use it - is ready to be found in search from day one - has forms that are easy to fill out, with every message landing with you - comes with analytics, so you can see who's visiting - is yours after launch ### We stay with you after launch Once your site is live, we host it, look after it and keep it running well, and we're here whenever you'd like a change. Care is part of the plan we put together, sized to your site and to how much you'd like us to handle. questions we hear often ### A few questions we hear often. **How much does a website cost?** It depends on what you'd like the site to do. How many pages, whether we write the copy, photography, the tools it connects to, and whether there's a current site to move all shape the price. The quickest way to a real number is a conversation about your business. A written plan with the price follows. **What does nimblefish charge?** Every price is written for the business it's for, so it starts with a conversation. Tell us what you'd like the site to do and what you'd like to invest, and we'll shape a plan that fits both. **How much should I pay to maintain my website?** It depends on the site and how much you'd like us to handle. Hosting, updates, backups and security are the base, and content changes, new pages and search work build from there. We size care to your site and include it in the plan, so you know what's covered from the start. **Can I start small and add to my site later?** Absolutely. Plenty of businesses do. We'll plan a first stage that fits your goals and budget now and sketch out what comes next, so each addition builds on the last. **Do I own my website?** Yes. Your domain, your content and the site we build for you are all yours once we wrap up the project. ### Let's talk about your site Tell us where your business is and where you'd like it to go. We'll take it from there, together. --- # Web Design for Small Businesses & Organizations URL: https://nimblefish.net/web-design ## Websites that work for your business A great website gets you found, makes your case and brings in the work. We build yours around exactly that. what a website is for ### Three jobs, done well Every site we build starts with what you need it to do. Design, words and technology all follow from there. - **Get found**: Set up for Google and AI search from day one, with the questions your customers ask answered right on the page. - **Make your case**: Clear words and real photos that show what you do, who you do it for and why people pick you. - **Bring in the work**: Calls, quote requests and bookings made easy, on every screen, with every message landing with you. built around you ### Designed around your business We start by learning your business: who you serve, what they're looking for, and what you'd like them to do once they find you. Then we design the site around those answers, page by page. The result looks like you, reads like you and does the work you need it to do. And because it's built on a modern foundation, it's fast, secure and ready to grow with you. How we build is our job. What it does for your business is the point. recent work ### A few sites we've built - **Greencrest Lawn Care**: A Mid-Michigan lawn care company with estimate forms that go straight to the office, serving Mason, Holt and Okemos. greencrestlawncare.com - **Safe & Just Michigan**: Hundreds of articles and reports, reorganized so a statewide nonprofit's work is easy to find and easy to share. safeandjustmi.org - **Hart Roofing**: A Lansing-area roofing company with a clear service structure and a site built to turn visits into calls. hartroofingmi.com where it goes from here ### A site that grows with you Launch is the beginning. We host and care for your site, and help you decide what comes next: new pages, new services, articles, a new location. Each step is planned with you. questions we hear often ### A few questions we hear often. **How long does it take to build a website?** It depends on the size of the site and how quickly the content comes together. Your plan lays out the phases and the timeline before we start, so you know what happens when. **Will my website work on phones?** Yes. Every site we build is designed for phones, tablets and desktops from the start, and tested on all three. **Can I update the site myself?** Yes. We set up a simple editor for the parts you'd like to change yourself, and we're here for anything bigger. **Do you write the content too?** We can. Many clients have us write the site from conversations with them and their team, in their voice. Others bring their own words and we shape them. **Do you work with businesses outside Lansing?** Absolutely. We're based in Lansing, Michigan, and work with clients across Michigan and the US. ### Let's talk about your website Tell us about your business and what you'd like your site to do. We'll take it from there. --- # Custom Web Design for Small Business URL: https://nimblefish.net/ai-assisted-web-design services ## A website built around your business — not a template built around someone else's. Custom, modern, high-performance. Designed from the ground up for where you are and where you're headed. what you actually get ### What you actually get A website is no longer just a place people visit to learn about your business. The right website qualifies leads, answers questions, builds trust, and connects directly to how your business operates. That's what we build — a site that does real work, not one that sits there looking professional. What it isn't: a template with your logo on it, a page builder with your colors swapped in, or a design someone made for a different business and repurposed for yours. what "ai-assisted" actually means ### What “AI-assisted” actually means The phrase is everywhere right now. Most of the time it doesn't mean much. Here's what it means at nimblefish: AI is a tool in the hands of an experienced designer — used to compress the design process, sharpen decisions, and explore more directions faster. It doesn't replace judgment. It accelerates it. The quality doesn't get compressed. The timeline does. We work with a range of modern tools and frameworks — including technologies like Next.js, Tailwind, and Sanity — chosen because they produce sites that are fast, maintainable, and genuinely yours to own. No vendor lock-in. No proprietary system you can't escape. And as the tools continue to evolve, so does what's possible — we're already building toward sites you'll be able to update just by asking. who this is for ### Who this is for This is for businesses ready to build something serious. If you're starting fresh and you want to do it right from the beginning — this is the path. If you've outgrown what you have and you need something built to match where you actually are — this is the path. If your business is repositioning and the site needs to carry that new direction — this is the path. It's not the right fit for every situation. If you have an existing WordPress site and you're not sure what it needs, we have a different conversation for that. Ash worked with me as the architect and designer of my site but just as importantly as a business consultant. He took the time and effort to think through with me, and for me, the most important aspects of my site. The process was incredibly structured, making it easy to follow along and provide input and content. Ash is professional, attentive, and truly dedicated to delivering a high-quality website. how it starts ### How it starts A conversation — not a brief, not a form, not a quote request. We talk about your business: what it does, who it serves, where it's going. We talk about your site: what it needs to do, what it doesn't do now, what success looks like. By the end of that conversation, we have a clear picture of what to build and whether we're the right fit to build it. Then we get to work. questions we hear often ### A few questions we hear often. **What does AI-assisted mean for the design of my site?** It means the design process moves faster and explores more ground, with every creative choice made by a person with twenty years of experience. AI tools help generate directions, sharpen concepts and speed up decisions. What you end up with is a custom design that reflects your business. **How much does a custom website cost?** Every site is priced for the business it's built for, around your goals and your budget. How many pages, whether we write the copy, photography and the tools it connects to all shape the price. Our pricing page walks through how it works. **How long does it take to build a website?** It depends on the size of the site and how quickly the content comes together. We work out the scope together first, and your plan lays out the phases and the timeline before any work starts. **Do I own my website?** Yes. Your domain, your content and the site we build for you are all yours once we wrap up the project. It's built on modern, open technology, so it's ready to keep growing with you. **Can I update the site myself?** Yes. We set up a simple editor for the parts you'd like to change yourself, and we're here for anything bigger. **Will my website work on phones?** Yes. Every site is designed for phones, tablets and desktops from the start, and tested on all three. --- # WordPress Modernization & Consulting in Michigan URL: https://nimblefish.net/wordpress-modernization Services ## Your WordPress site could be working a lot harder. More performance. More capability. More confidence. Let's show you what it can do. The problem ### WordPress sites don't age gracefully on their own Left alone, they accumulate. Outdated plugins. Expired licenses. Performance drag. Security gaps that quietly grow into real risks — for your business and for every visitor who lands on your site. The good news: most of that is fixable. And fixing it can feel like dropping a brand new engine into a car you already love. We start with a comprehensive audit — not to build a case for replacing everything, but to understand exactly what we're working with. What's healthy, what's holding you back, and what's putting you or your visitors at risk. From there, the work can go in a lot of directions. What's possible ### What's possible - **Performance**: Dramatically faster load times through modern optimization, caching, and CDN integration. The kind of speed improvement visitors feel immediately. - **Security**: Hardened against the threats that target WordPress specifically. We identify vulnerabilities, close gaps, and put real monitoring in place. Your site should be safe for the people who visit it. - **Deliverability**: Form submissions that actually land. Email delivery backed by SendGrid, so your leads and inquiries don't disappear into a spam folder. - **PHP & Database**: Running on current versions of the core technology your site depends on. Outdated infrastructure is where performance dies and vulnerabilities live. - **Theme & Design**: Refreshed, modernized, or rebuilt to match where your business actually is now. Not just a coat of paint — a site you're proud to send people to. - **Extended Capability**: New features, integrations, and functionality added to what you already have. Your WordPress site can do more than you might think. **When a rebuild is the honest answer** Sometimes it is. A site that's been neglected long enough can be riddled with malware, unlicensed plugins, or technical debt that costs as much to untangle as a clean build would. We'll tell you when that's the case — clearly, without pressure, with the audit findings to back it up. And when a fresh build is the right call, that path leads to AI-Assisted Web Design **If ongoing care is what you need** If your WordPress site is fundamentally sound and you're really looking for someone to keep it healthy going forward — that's a different conversation. Website Care covers that. Working with Ash at nimblefish has been fantastic. He is a wealth of knowledge for small business, extremely kind, thoughtful, and easy to work with. If you're looking for a WordPress marketing and consulting partner who truly cares about your website and your success, I highly recommend nimblefish. Professional, knowledgeable, AND enjoyable to work with. Ash gets things done and makes it look easy. Great to work with even on the tough site problems. ### Let's see what yours can do. The audit is where it starts. A clear picture of what you have, what it needs, and what's possible — before any work begins. Questions we hear often ### A few questions we hear often. **My site is old and I'm not sure what's in it. Can you still help?** Absolutely. We start with an audit of what's there, then walk you through what it means and what we'd recommend before any work starts. **Is WordPress outdated in 2026?** WordPress still runs a lot of the web, but it's showing its age: every plugin and theme needs regular updates, and speed and security take steady effort. For most businesses, a modern site means less upkeep, faster pages and fewer worries. We'll help you pick the right moment to move. **What are the downsides of WordPress?** Mostly upkeep and weight: plugins to update, pages that slow down over time, and more doors to keep locked. A modern site trades all of that for a lighter, faster foundation. **Can you move my site without losing my Google rankings?** Yes. We map every old address to its new page and redirect each one, carry over your titles and content, and watch Search Console after launch, so the search history you've built comes along. **Do you offer WordPress consulting and support?** Yes. We host, care for and advise on WordPress sites for businesses across Michigan and beyond, and help owners plan the move when they're ready. **What's included in a WordPress modernization project?** It depends on what the audit finds and what you'd like the site to do. We shape the scope to fit your goals and budget, and put it all in a plan. --- # Website Maintenance & WordPress Support in Lansing, MI URL: https://nimblefish.net/website-care Services ## Someone's always watching. Your site, actively monitored, maintained, and performing — so you never have to think about it. What care actually looks like ### This is what care actually looks like Most “maintenance plans” are invoices. Something breaks, you notice, you file a ticket, you wait. nimblefish Website Care works the other way around. We're actively monitoring your site — performance, security, uptime, forms, SSL, updates — and when something needs attention, we handle it. You hear about it after it's fixed. That's the difference between a billing relationship and a care relationship. What we're watching ### What we're watching - **Uptime & Performance**: We know if your site goes down or slows down before your visitors do. - **Security**: Active monitoring for threats and vulnerabilities. Your site stays safe for everyone who visits it. - **SSL & Domain Health**: Renewals, configurations, and certificate status tracked so nothing expires quietly. - **Forms & Delivery**: Submissions tested and monitored. Email delivery backed by dedicated infrastructure so your leads actually arrive. - **Updates & Compatibility**: Plugins, themes, and core software kept current and tested before anything gets broken. - **Accessibility & QA**: For clients where it matters, we can layer in esther.ai: a dedicated accessibility and quality assurance platform that catches issues most care plans never think to look for. WordPress care ### WordPress care — your site in the best possible hands When your WordPress site lives in our hosting environment, everything changes. Purpose-built for WordPress. Proactively managed at every layer. When something needs attention, we have full access to fix it fast — no delays, no finger-pointing between vendors, no “that's on your host's end.” We own the environment. We own the outcome. Getting started begins with a look at where your site stands today. From there, we'll help you plan its next step, and for most WordPress sites that's a move to a modern build: faster, simpler to keep secure, and easier to grow with. Care for nimblefish builds ### Care for sites that nimblefish builds For every site we build, ongoing care is a natural next step. Same proactive principles, same level of attention, applied to whatever we built together. Your site keeps performing. The relationship continues. And when your business is ready to grow into something more, we're already there. The process was incredibly structured, making it easy to follow along and provide input and content. Ash is professional, attentive, and truly dedicated to delivering a high-quality website. Professional, knowledgeable, AND enjoyable to work with. Ash gets things done and makes it look easy. Great to work with even on the tough site problems. Questions we hear often ### A few questions we hear often. **What does website maintenance include?** Hosting, updates, backups, security and monitoring are the base. On top of that come the changes you ask for: new pages, fresh photos, content updates and search work. We size care to your site and how much you'd like us to handle. **Do websites need monthly maintenance?** Yes. Software needs updates, backups need running, and someone should notice the moment something goes wrong. Steady care keeps your site fast, secure and current. **How much should I pay to maintain my website?** It depends on the site and how much you'd like us to take on. We size care to your site and include it in your plan, so you know what's covered from the start. Our pricing page walks through how it works. **Do you support WordPress sites?** Yes. We keep WordPress sites updated, backed up and secure, and when you're ready, we help you move to a modern site with far less to look after. **What if my site wasn't built by nimblefish?** We take care of plenty of sites we didn't build. We'll look at how yours is put together and talk through the best fit. **What does proactive care look like day to day?** We watch, we catch things early and we fix them. When something notable happens, we tell you what it was and what we did, so you stay informed without having to ask. --- # AI Automation for Small Business Websites URL: https://nimblefish.net/ai-automation services ## Your website can be more than a destination. The right system changes what's possible. Smart automations turn your site into an active part of how your business runs — unlocking opportunities you didn't know you were missing. what this actually looks like ### What this actually looks like Not a gimmick. Not a flashy demo that doesn't survive contact with real business operations. Real automation looks like this: a lead fills out a form and the right person gets notified immediately — with context, not just a name and email. A new inquiry gets an instant, intelligent response while you're in a meeting. A booking, a question, a follow-up — handled the moment it arrives, routed correctly, logged where it needs to go. The gap between “someone contacted us” and “we responded well” gets a lot smaller. Fast. what's possible ### What's possible These are examples, not a menu. The automations that make sense for your business depend on how your business actually works — and that's a conversation worth having. - Lead Handling Inquiries captured, categorized, and routed the moment they come in. Nothing sits in a submission inbox waiting for someone to check it. - Intelligent Follow-Up Responses that go out fast and feel considered. The first touchpoint sets the tone for the relationship. - Form-to-System Flows Information collected on your site moves directly into the tools your business already uses. No manual transfer, no dropped context. - Notification Routing The right alert gets to the right person, automatically, based on what the site receives. - Scheduling & Intake Appointments booked, intake forms completed, confirmations sent — before you've opened your laptop. part of a smarter site ### Part of a smarter site Automation is most powerful when it's woven into how the site works from the beginning — not added as an afterthought. The sites nimblefish builds are architected with this in mind. Designed to get smarter over time, as your business is ready. What starts as a high-performing website evolves into something that handles more of the operational work your team currently does by hand. We're already building toward a future where updating your site is as simple as chatting with it. The builds we do today are designed to get there. ### If your business has a problem, we want to hear about it. Every automation on this page started as a frustration someone described out loud. A step that took too long. A lead that went cold. A process that worked fine at ten clients and fell apart at thirty. If something in your operations is creating drag — and you're not sure if it's fixable — that's exactly the kind of conversation we want to have. Not every problem has an automated solution. You might be surprised what's actually solvable. The process was incredibly structured, making it easy to follow along and provide input and content. Ash is professional, attentive, and truly dedicated to delivering a high-quality website. when does it make sense ### When does automation make sense? When there's a real operational friction — something your business handles repeatedly, manually, between your website and the rest of your operations — automation earns its place. When there isn't, we won't recommend it. That's not a hedge. It's how we think about every tool we bring to an engagement. The right recommendation comes from understanding your business first — not from having a capability to sell. questions we hear often ### A few questions we hear often. **How does nimblefish decide whether to recommend automation?** It comes out of the conversation about your business. If there's a workflow creating friction — leads falling through the cracks, manual steps that eat time, gaps between your website and your operations — that's where automation earns its place. **Do I need a nimblefish-built site to add automation?** Not necessarily. Some automations work beautifully with an existing site. Others are better designed in from the start. The right answer depends on what you have and what you're trying to do — worth a conversation before any decisions get made. **What does adding automation actually involve?** It depends on the scope. Some workflows connect quickly and cleanly. Others take more setup. What stays consistent is the approach: understand the problem first, recommend only what genuinely solves it, and build it to work reliably — not just impressively. --- # Accessible Website Design & ADA Website Compliance URL: https://nimblefish.net/accessibility ## A website everyone can use We build accessibility in from the very first page, then keep it there with ongoing checks through our partnership with Esther. built in from the start ### Accessibility starts in the design The easiest accessible site to own is one that was built that way. So it's part of every site we make: in the colors, the headings, the forms, the way the pages work with a keyboard and a screen reader, and the words we write for every image. We build to WCAG 2.2 AA, the current version of the standard, and check every page by hand and with automated tests before launch. The result is a site that's better for everyone: clearer, faster and easier to use. kept there with esther ### And it stays accessible Websites change. New pages, new photos and new forms go up every month. That's why nimblefish partners with Esther, which checks your site on an ongoing basis, ranks what it finds by who it would stop, and keeps a record of the work as it's done. We handle the fixes. You get a site that keeps up with the standard, and a clear record you can share with your board, your counsel or anyone who asks. who it's for ### Made for organizations that need it right Accessibility matters for every site we build. For some organizations it's also a requirement, and that's where our approach really shines. - **Governments**: Cities, townships, counties and public agencies, building toward the federal rule for state and local government websites. - **Schools and colleges**: Districts, academies and campuses, with sites that serve every student, parent and applicant. - **Businesses and organizations**: Anyone who wants their site to welcome every customer, and to be ready when a customer, a partner or a lawyer asks. what you get ### What's included - a site designed and built to WCAG 2.2 AA - hand and automated testing on every page before launch - ongoing checks with Esther after launch - fixes handled by us, ranked by what matters most - a record of the work, ready when someone asks - an accessibility statement written for your site questions we hear often ### A few questions we hear often. **What does it mean for a website to be accessible?** It means people can use it however they browse: with a screen reader, a keyboard, captions, magnification or voice control. In practice that's clear headings, enough contrast, labeled forms, described images and pages that work at any size. The standard most rules point to is WCAG, the Web Content Accessibility Guidelines. **Is WCAG legally required?** For state and local governments in the US, yes: a Department of Justice rule under the ADA sets WCAG 2.1 AA as the standard for their websites, with compliance dates by size. For private businesses there's no regulation that names a standard, but the Department of Justice says the ADA covers websites, and courts see thousands of website accessibility cases a year. It's general guidance, so review your own situation with your counsel. **What's the difference between WCAG and the ADA?** The ADA is the law: it says people with disabilities get equal access. WCAG is the technical standard that describes what an accessible website looks like. Rules and settlements usually point to WCAG as the way to meet the ADA online. **Can a business be sued over its website?** Yes, website accessibility claims are filed in federal and state courts every year, many of them against small and mid-sized businesses. The best position is a site built to the standard and a record of keeping it there, which is exactly what we set up. **How much does it cost to make a website accessible?** It depends on the site. Building accessibility in from the start costs far less than fixing it afterward, so on a new site it's simply part of the build. For an existing site, the size, the platform and what a first assessment finds shape the work. We'll walk you through it and put it in a plan. **Can you make my current site accessible?** Often, yes. We start with an assessment, then fix what blocks people first. If the site is on an older platform, rebuilding it the right way can be the better investment, and we'll help you weigh both. ### Let's make your site work for everyone Tell us about your site and who it serves. We'll show you where it stands and what comes next. --- # Web Accessibility Statistics (2026) URL: https://nimblefish.net/accessibility-statistics ## Web accessibility statistics Current figures on disability, the state of the web, how people browse, the law and the business case, each linked to its source. Updated October 2026. who uses the web ### People with disabilities Disability is common, and it becomes more common with age. These are the people every accessible site welcomes. - 1 in 6 people worldwide, about 1.3 billion, live with a significant disability. Source: World Health Organization - 28.7% of US adults, about 70 million people, have a disability. Source: CDC, 2022 data - 43.9% of US adults 65 and older have a disability. Source: CDC, 2022 data - 13.9% of US adults have a cognitive disability, the most common type, followed by mobility (12.2%), hearing (6.2%) and vision (5.5%). Source: CDC, 2022 data - 2.2 billion people worldwide have a near or distance vision impairment. Source: World Health Organization - 430 million people worldwide have disabling hearing loss. Source: World Health Organization where the web stands ### The state of the web Every year WebAIM tests the home pages of the top million websites. The good news hiding in the numbers: most barriers are a handful of common, fixable issues. - 95.9% of the top million home pages had detected WCAG failures in 2026. Source: WebAIM Million, 2026 - 56.1 detected errors on the average home page. Source: WebAIM Million, 2026 - 83.9% of home pages had low-contrast text, the most common issue. Source: WebAIM Million, 2026 - 53.1% of home pages had images missing alternative text. Source: WebAIM Million, 2026 - 51% of home pages had form fields without labels. Source: WebAIM Million, 2026 - 46.3% of home pages had empty links, which a screen reader can't name. Source: WebAIM Million, 2026 how people browse ### Screen reader users WebAIM's survey of screen reader users shows how people actually move through a page, and why clear structure matters so much. - 67.8% of screen reader users navigate a page by its headings first. Source: WebAIM Screen Reader Survey #11, 2026 - 91.8% use a screen reader on a mobile device. Source: WebAIM Screen Reader Survey #11, 2026 - 60.1% use AI tools to describe images. Source: WebAIM Screen Reader Survey #11, 2026 the law ### Rules and lawsuits General guidance only; review your own situation with your counsel. - WCAG 2.1 AA is the standard the Department of Justice's ADA Title II rule sets for state and local government websites. Source: 89 FR 31320 (2024) - April 26, 2027 is the compliance date for state and local governments serving 50,000 people or more; April 26, 2028 for smaller ones and special districts. Source: 91 FR 20902 (2026) - 3,117 website accessibility lawsuits were filed in federal court in 2025, up from 2,452 in 2024. Source: Seyfarth Shaw, ADA Title III - 4,928 digital accessibility lawsuits were filed in 2025 when New York and California state courts are counted too. Source: UsableNet the business case ### Customers and spending power Accessible sites reach more people, and those people spend. - $675 billion in disposable income belongs to working-age US adults with disabilities. Source: American Institutes for Research, 2026 - 86% of disabled shoppers surveyed in the UK said they'd spend more if websites had fewer barriers. Source: Click-Away Pound, 2019 what it means for your site ### Small fixes, big difference The most common barriers on the web are also some of the simplest to fix: enough contrast, descriptions for images, labels on form fields and names on links and buttons. Build them in from the start and keep an eye on them as the site grows, and your site works for far more of the people looking for you. Feel free to cite these figures. A link back to this page is always appreciated. ### Let's make your site work for everyone Tell us about your site and who it serves. We'll show you where it stands and what comes next. --- # AI Search Optimization (AEO & GEO) Services URL: https://nimblefish.net/ai-search-optimization ## Be the answer when customers ask AI More people ask ChatGPT, Gemini, Perplexity and Google's AI before they ever click a link. We help your business be the one they name. search is changing ### Your customers are asking new questions “Who's the best roofer near me?” “Which law firm handles this?” People now ask an assistant and get a short list of names. Being on that list is the new page one. The assistants build their answers from pages that answer the question clearly, from trusted directories and reviews, and from business facts that agree everywhere they appear. All of it can be worked on. The businesses that show up are the ones that are easiest to understand. how we do it ### Answer engine optimization, step by step - **See where you stand**: We ask the AI assistants the questions your customers ask, and record who they name today, along with where you rank in Google and on the map. - **Find the questions that matter**: We research what people search and ask in your field and your area, and which of those questions lead to customers. - **Answer them on your site**: Clear answers on the right pages, structured so search engines and assistants can read them, with your business facts stated the same way everywhere. - **Show up where AI looks**: Directories, reviews and listings the assistants draw from, kept accurate and consistent with your site. - **Measure and adjust**: We re-ask the same questions on a regular schedule and track the change, so you can see the progress for yourself. built on a great site ### It starts with your website AI search works best on a site built to be understood: clear pages, straight answers to real questions, structured data and a plain-text version for AI agents. That's the kind of site we build, and it's the foundation for everything on this page. questions we hear often ### A few questions we hear often. **What is answer engine optimization (AEO)?** It's the work of making your business the answer when someone asks a question in an AI assistant or sees an AI summary in Google. It builds on good SEO: clear answers, a well-structured site and consistent facts about your business across the web. **What's the difference between AEO, GEO and SEO?** SEO helps you rank in search results. AEO and GEO (generative engine optimization) help you get named and cited in AI answers. They overlap a lot, and we work on all three together. **Will my business show up in ChatGPT?** Assistants name businesses whose sites answer the question clearly and who appear on the lists and directories they trust. We work on both, and track how often your business is named over time. **Is SEO still worth it now that people use AI?** Very much so. AI answers lean heavily on the same well-built, well-ranked pages that search does, so strong SEO is the foundation AI search is built on. **How long does AI search optimization take?** It builds over months. We start with a baseline so you can see exactly where you began, then track progress on a regular schedule. ### Let's see where you stand Tell us about your business and the customers you'd like to reach. We'll show you what AI says about you today, and what comes next. --- # Website Security for Small Businesses URL: https://nimblefish.net/website-security ## Website security, built in A secure site starts with how it's built and stays secure with steady care. We look after both, so you can focus on your business. how we keep sites secure ### Security in every layer Good security is mostly quiet, careful work done every day. Here's what that looks like on every site we build and care for. - **A modern foundation**: Sites built on current technology with far fewer moving parts to patch, served securely over HTTPS from day one. - **Protected forms**: Spam protection that keeps bots out quietly, with every real message saved and sent to you. - **Backups and monitoring**: Regular backups, and checks around the clock so we know the moment your site needs attention. - **Keys in your hands**: Your domain and accounts in your name, two-step sign-in, and access given only to the people who need it. after launch ### Watched over, every day Once your site is live, we keep it updated, backed up and monitored. If something needs attention, we're on it, and you hear from us with a plain-English update. - secure hosting with HTTPS - updates handled for you - regular backups - around-the-clock monitoring - spam-protected forms - access reviewed when people come and go on wordpress? ### Help for WordPress sites Many WordPress sites have run for years on a stack of plugins, each one needing updates. We can tidy up and secure what you have today, and when you're ready, move you to a modern site with far less to look after. Fewer moving parts, fewer things to worry about. questions we hear often ### A few questions we hear often. **What are the signs a website has been hacked?** Common signs are pages you didn't create, redirects to other sites, strange links in search results, a browser or Google warning, or a sudden drop in visitors. If you spot any of these, reach out and we'll take a look. **Is WordPress safe from hackers?** A well-kept WordPress site can be reasonably safe, but every plugin and theme is one more thing to keep updated. That's a big reason we build new sites on a modern foundation with far fewer moving parts, and help WordPress owners move when they're ready. **Can you clean up a hacked WordPress site?** Yes. We'll get the site back to a clean state, close the door that let the problem in, and talk with you about whether keeping it on WordPress or moving to something sturdier makes more sense. **Does my site need HTTPS?** Yes. It keeps visitors' information private, browsers expect it, and Google favors it. Every site we build and host runs on HTTPS. **Who should own my domain and accounts?** You should. Your domain, analytics and Google accounts belong in your name. We work in them on your behalf, with our own sign-ins, so access stays clear and easy to manage. ### Let's talk about your site's security Tell us about your site and how it's looked after today. We'll take it from there. --- # Referral Program URL: https://nimblefish.net/affiliate-referral-program ## Know someone who needs a better website? Most of our clients find us through people they trust. Introduce a business to nimblefish, and we'll take great care of them, and of you. how it works ### Three simple steps - **Make the introduction**: An email, a text or a mention works. Send them our way, or send us their name and we'll reach out. - **We take great care of them**: A conversation about their business, a clear plan and a site that fits, the same as you got. - **We say thank you**: When they become a client, your thank-you is on its way. the thank-you ### A month of hosting, on us If you're a nimblefish client, every referral that becomes a client earns you a month of hosting. Refer as often as you like. Partners, agencies and friends of the studio: we'd love your introductions too, and we'll work out a thank-you that suits. Good work travels by word of mouth. Thank you for passing it along. questions we hear often ### A few questions we hear often. **What do I get for a referral?** If you're a nimblefish client, a month of hosting on us for every referral that becomes a client. Partners and friends of the studio, let's talk about a thank-you that fits. **Who makes a good referral?** Any established business or organization that's ready for a website that works harder: a contractor, a practice, a nonprofit, a shop. If you're unsure, introduce us and we'll find out together. **How do I make a referral?** Tell them about us and share this site, or send us their name and contact details and we'll reach out. Either way, let us know it came from you. ### Make an introduction Send us a name, or send them our way. We'll take it from there. --- # Contractor & Roofing Website Design for Home Service Businesses URL: https://nimblefish.net/web-design-for-home-services-trades ## Websites for contractors and home service businesses Roofers, builders, remodelers, lawn care and the trades: a site that shows your work, gets you found in your towns and keeps the phone ringing. what your site needs to do ### Built for the way homeowners hire Homeowners look you up, look at your work, check your reviews and call. Your site should make every one of those steps easy. - **The phone rings**: Tap-to-call on every phone, estimate forms that take a minute, and every request landing in your inbox. - **Your work does the talking**: Real photos of real jobs, organized by service, so a homeowner can picture you on their house. - **You show up in your towns**: A page for each service, the towns you serve named the way people search, and a site Google and AI assistants understand. - **Trust at a glance**: Your reviews, your warranty, your certifications and how long you've been at it, right where people decide. how we build it ### We learn your trade, then your business Roofing, remodeling and lawn care are different businesses with different customers. We start by learning yours: your services, your towns, the jobs you want more of and the questions customers ask before they call. Then we write the site in your voice, organize it around your services, and put your work and your reviews front and center. It's fast on a phone in a driveway, and it's easy to keep current. You run the jobs. We'll make sure the right people find you. recent work ### Home service sites we've built - **Greencrest Lawn Care**: Lawn care across Mason, Holt and Okemos, with estimate forms that go straight to the office and a guarantee written in plain words. greencrestlawncare.com - **Hart Roofing**: A Lansing-area roofer with a clear service structure, built mobile-first to turn visits into calls. hartroofingmi.com - **Chicago 123 Tuckpointing**: A Chicago masonry company with fast pages, clear service breakdowns and click-to-call on every screen. after launch ### Here for the next season, too We host and care for your site, and help you plan what's next: a new service, a new town, fresh project photos, a seasonal push. When the business grows, the site grows with it. questions we hear often ### A few questions we hear often. **Should my website have a page for every town I serve?** Give each town the attention its customers bring. Your main towns can earn their own sections or pages with real work from there, and the rest are named clearly on the site and in its search markup, so Google knows exactly where you work. **Should a contractor put prices on their website?** It depends on the work. Starting-at prices can help for simple, repeatable jobs. For custom work like roofs and remodels, explaining what shapes the price and making the estimate request easy usually brings in better calls. We'll help you choose. **Can I show my Google reviews on my website?** Yes. We feature your best reviews on the pages where people decide, with a link to read them all on Google. **Who owns my domain name?** You do. Your domain is registered in your name, and we work with it on your behalf. **Do you only work with Michigan contractors?** We're based in Lansing, Michigan, and work with home service businesses across Michigan and the US. ### Let's talk about your website Tell us about your business, your towns and the work you want more of. We'll take it from there. --- # Website Design for Law Firms & Professional Services URL: https://nimblefish.net/web-design-for-professional-services ## Websites for law firms and professional services Clear, credible sites for firms whose clients choose on trust: law firms, accountants, financial advisors and consultants. what your site needs to do ### Built for decisions made on trust People choose a lawyer, an accountant or an advisor carefully. Your site should feel like the first good conversation. - **Credibility in seconds**: A polished site that feels like your practice: calm, clear and confident, with your people and credentials up front. - **Your expertise, explained**: Practice areas and services written in plain words, so clients understand what you do and how you help. - **Found for the right questions**: Pages that answer what clients ask before they call, set up for Google and the AI assistants they ask too. - **Easy first contact**: A simple way to book a consultation or send a question, with every message reaching the right person. who we build for ### Made for your kind of practice - **Law firms**: Practice-area pages, attorney profiles and intake that's easy for someone having a hard day. - **Accountants and CPAs**: Services, seasons and deadlines made clear, with a calm path to getting started. - **Financial advisors**: Your approach, your team and your values, presented with care for a decision built on trust. - **Consultants and firms**: A clear story of what you solve and for whom, backed by your work and your people. how we build it ### We listen first, then we write Every practice has its own clients, its own tone and its own reasons people call. We learn yours, then write and design a site around it, with the polish your clients expect. Accessibility is built in from the start, so the site welcomes every client and stands up when anyone asks. Your expertise, presented with the care you bring to your clients. recent work ### A few sites we've built - **esther.ai**: An AI risk and accessibility intelligence company speaking to legal, government and business buyers, with articles and briefings published every week. esther.ai - **Ash Harris**: A strategist's personal site: career, credentials and point of view, organized for the people deciding whether to call. ashharris.com - **adrianharris.studio**: A Lansing photographer's portfolio, designed to let the photos do the talking. adrianharris.studio questions we hear often ### A few questions we hear often. **Can you write about our practice areas?** Yes. We write from conversations with you and your team, in your voice, and you review every word before it goes live. **Can our site help us show up in AI answers?** Yes. We research the questions your clients ask, answer them on the right pages, and give the site the structure AI assistants and Google read. **Do you build attorney and team profiles?** Absolutely. Your people are why clients choose you, so we give each one a profile with their background, focus and a photo. **Do you work with firms outside Michigan?** Yes. We're based in Lansing, Michigan, and work with firms across Michigan and the US. ### Let's talk about your firm's website Tell us about your practice and the clients you'd like to reach. We'll take it from there. --- # Website Design for Medical Practices & Wellness Providers URL: https://nimblefish.net/web-design-for-health-wellness-providers ## Websites for medical practices and wellness providers Warm, clear sites for practices, clinics, therapists and wellness providers, built so every patient can find what they need and book with ease. what your site needs to do ### Built around your patients Patients come to your site with a question and often a little worry. Your site should answer both. - **Patients feel at ease**: A warm, calm site that introduces your providers and your practice before anyone walks in. - **Answers before the call**: Services, insurance basics, hours and what to expect, written in plain words patients understand. - **Easy to book**: A clear path to schedule, call or reach your front desk, on any phone. - **Welcoming to everyone**: Built to accessibility standards, so patients who use screen readers, magnification or keyboards are right at home. how we build it ### We learn your practice, then your patients A dermatology clinic, a physical therapist and a wellness coach serve different people in different ways. We start with yours: your services, your providers and the questions patients ask your front desk every day. Then we write the site in your voice and design it to feel like your practice, with booking, directions and contact details always within reach. A site that feels like the care you give. recent work ### A few sites we've built - **Sync4Life**: A holistic health brand with coaching, community, scheduling, membership and educational resources in one site. sync4life.com - **Assunté**: A dermatologist-led medical spa in Warren, with its treatments and its own line of skin care products. assuntespa.com - **esther.ai**: An AI risk and accessibility intelligence company, with articles and briefings published every week. esther.ai questions we hear often ### A few questions we hear often. **Can patients book appointments on the site?** Yes. We connect the site to the scheduling tool you already use, or help you choose one, so booking is a tap away. **Can you introduce each of our providers?** Absolutely. Each provider gets a profile with their background, specialties and a photo, so patients can choose with confidence. **Why does accessibility matter for a practice website?** Many patients browse with assistive technology or need larger text and clearer contrast. A site built for them is easier for every patient, and it's part of every site we build. **Do you work with practices outside Michigan?** Yes. We're based in Lansing, Michigan, and work with practices across Michigan and the US. ### Let's talk about your practice's website Tell us about your practice and your patients. We'll take it from there. --- # Website Design for Retail Stores & Local Shops URL: https://nimblefish.net/web-design-for-retail-and-local-shops ## Websites for retail and local shops Boutiques, studios, makers and main-street shops: a site that shows off what you sell and brings people through the door. what your site needs to do ### Built for shoppers on the go Most people find your shop on a phone, often on the way. Your site should get them from curious to walking in. - **Show what you sell**: Beautiful photos and clear descriptions that capture what makes your shop worth the trip. - **Bring people through the door**: Hours, directions, parking and what's new, easy to find on a phone on the way over. - **Found nearby**: Set up so Google, maps and AI assistants know exactly what you carry and where you are. - **Sell online when you're ready**: Start with a great storefront site and add online ordering, gift cards or a full shop when it makes sense. how we build it ### Your shop, online Every shop has its own personality. We start by learning yours: what you carry, who comes in, and what makes them come back. Then we design a site that feels like walking through your door. It's quick to load, easy to update and ready to grow, whether that means a new line, a second location or selling online. Start with a great storefront. Add the rest when the time is right. recent work ### A few sites we've built - **adrianharris.studio**: A Lansing photographer's portfolio, designed to stay out of the way of the photos and let the work speak. adrianharris.studio - **Sync4Life**: Membership, scheduling and an online store, brought together in one easy site. sync4life.com - **Assunté**: A dermatologist-led medical spa in Warren, with its treatments and its own line of skin care products. assuntespa.com questions we hear often ### A few questions we hear often. **Can I sell products on my website?** Yes. We can add online ordering or a full store, sized to what you sell and how you'd like to fulfill orders. Many shops start with a storefront site and add selling later. **Can I update hours and specials myself?** Yes. We set up a simple editor so you can change hours, post what's new and swap photos whenever you like. **Will my shop show up on Google Maps?** Your Google Business Profile drives the map. Your website backs it up with matching details and the words people search, and we'll help the two work together. **Do you work with shops outside Lansing?** Absolutely. We're based in Lansing, Michigan, and work with shops across Michigan and the US. ### Let's talk about your shop's website Tell us about your shop and your customers. We'll take it from there. --- # Nonprofit Website Design URL: https://nimblefish.net/web-design-for-nonprofits ## Websites for nonprofits and the people they serve Sites that tell your story, make your work easy to find and turn visitors into donors, volunteers and advocates. what your site needs to do ### Built to move people to act Your site speaks to many people at once: the people you serve, supporters, partners, press and funders. It should welcome every one of them. - **Your mission, clear at once**: What you do, who you serve and why it matters, said simply on the first screen. - **Your work, easy to find**: Programs, reports, news and resources organized so supporters, press and partners find what they're after. - **Ways to help**: Donate, volunteer, sign up and share, each one easy and each one a click away. - **Open to everyone**: Built to accessibility standards, so every person you serve can use the site with ease. how we build it ### We start with your mission We learn your organization first: your programs, your audiences and the actions that matter most. Then we organize the site around them and write it so your mission comes through on every page. The result is a site your staff can keep current and your community can count on. Your work deserves to be seen. We'll help it shine. recent work ### A few sites we've built - **Safe & Just Michigan**: One of Michigan's criminal justice reform nonprofits: hundreds of posts and reports reorganized for clarity, with topic pages that put the work front and center. safeandjustmi.org - **esther.ai**: An AI risk and accessibility intelligence company, with articles and briefings published every week. esther.ai - **adrianharris.studio**: A Lansing photographer's portfolio, designed to let the photos do the talking. adrianharris.studio We were grateful to work with a seasoned professional that listened to our needs and explored the possibilities with us. questions we hear often ### A few questions we hear often. **Can our staff update the site?** Yes. We set up an editor your team can use for news, events, reports and resources, and we're here for anything bigger. **Can you move years of content from our old site?** Yes. We bring your posts, pages and documents along, organize them so they're easier to find, and point every old address to its new page. **Can donors give on the site?** Yes. We connect the donation tool you use, or help you choose one, and make giving a clear, simple step. **Do you work with nonprofits outside Michigan?** Yes. We're based in Lansing, Michigan, and work with organizations across Michigan and the US. ### Let's talk about your organization's website Tell us about your mission and the people you'd like to reach. We'll take it from there. --- # Church Website Design URL: https://nimblefish.net/web-design-for-churches ## Church websites that welcome everyone in A site that greets first-time visitors, keeps your congregation connected and makes sermons, events and giving easy to find. what your site needs to do ### Your front door, online For many people, your website is their first visit. It should feel like walking into your church on a Sunday morning. - **A warm welcome**: Service times, directions and what to expect on a first visit, right where a newcomer looks first. - **Your congregation, connected**: Events, groups, ministries and news in one place, easy for your staff to keep current. - **Sermons and giving**: Messages to watch or listen to, and a simple, trusted way to give. - **What you believe**: Your story, your leaders and your beliefs, shared with clarity and warmth. how we build it ### We get to know your church Every church has its own story and its own way of welcoming people. We start by listening: to your pastor, your staff and the people who'll keep the site running. Then we design and write a site that sounds like your church. Your photos, your people and your words, on a site that's simple to update and works beautifully on every phone. Built so your community can find you, and feel at home when they do. questions we hear often ### A few questions we hear often. **Can our staff and volunteers update the site?** Yes. We set up an editor for events, news and announcements, so the people who run your ministries can keep them current. **Can people give online?** Yes. We connect the giving tool your church uses, or help you choose one, and make it easy to find on every page. **Can we share sermons on the site?** Absolutely. We bring in your video or audio, so the week's message is a tap away for anyone who missed Sunday. **Can the site show our calendar?** Yes. We can connect the calendar you already use, so events stay up to date without extra work. ### Let's talk about your church's website Tell us about your church and the people you'd like to welcome. We'll take it from there. --- # Web Design in Lansing, MI URL: https://nimblefish.net/lansing-web-design ## Web design in Lansing, Michigan We're a Lansing web studio building websites for established small businesses and organizations across Greater Lansing and Mid-Michigan. right here in lansing ### Your web team, close to home nimblefish is based in Lansing and works with businesses all over the region, from Old Town to Okemos. We meet over video or over coffee, whichever suits you. Mid-Michigan runs on contractors who keep homes in shape, nonprofits and associations around the Capitol, and the practices, shops and studios that make the area feel like home. We build sites for all of them, each one written for the people it serves. Local roots, modern websites. found by your neighbors ### Show up when Lansing goes looking When someone in East Lansing or Holt searches for what you do, your site should be right there. We build every page to be found in Google, in maps and in the answers AI assistants give, with your towns named the way people search. And when they land, the site does its job: it shows your work, answers their questions and makes it easy to call. recent work ### Mid-Michigan sites we've built - **Greencrest Lawn Care**: Lawn care across Mason, Holt and Okemos, with estimate forms that go straight to the office. greencrestlawncare.com - **Hart Roofing**: A Lansing-area roofer with a clear service structure and a site built to turn visits into calls. hartroofingmi.com - **Safe & Just Michigan**: A statewide nonprofit's years of reports and articles, reorganized so the work is easy to find and share. safeandjustmi.org - **adrianharris.studio**: A Lansing photographer's portfolio, designed to let the photos do the talking. adrianharris.studio areas we serve ### Areas we serve Lansing, East Lansing, Okemos, Holt, Mason, DeWitt, Grand Ledge, Williamston, Charlotte, St. Johns and the rest of Mid-Michigan. questions we hear often ### A few questions we hear often. **Can we meet in person?** Absolutely. Plenty of the work happens over video, and we're happy to meet in person around Lansing whenever it helps, for a kickoff, a photo day or a walkthrough of the finished site. **How much does a website cost in Lansing?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works and what shapes the cost. **Can you help my business show up in local searches?** Yes. Every site we build is set up for local search from day one, with your services and towns on the right pages, and we'll help your Google Business Profile and your website work together. **Do you work with businesses outside Lansing?** Yes. Lansing is home base, and we work with clients across Michigan and the US. ### Let's talk about your website Tell us about your business and where you'd like it to go. Coffee's on us if you'd like to meet. --- # Web Design in Michigan URL: https://nimblefish.net/michigan-web-design ## Web design across Michigan From Detroit to Traverse City, we build websites for Michigan businesses and organizations, from our home base in Lansing. a michigan studio ### Made in Michigan, for Michigan nimblefish is based in Lansing, right in the middle of the mitten. That puts most of the state within a short drive and all of it a video call away. We work with businesses in big cities and small towns, and we write every site for the people it serves: the homeowners, patients, members, customers and communities you know best. Wherever you are in the state, the work starts with a conversation. found where you work ### Show up in your part of the state People search close to home. We build your site so Google, maps and AI assistants know exactly what you do and where, with the cities and towns you serve named the way your customers search. Whether you serve one town or the whole state, the site makes it clear. cities we work in ### Pages for Michigan's cities We've written a page for each of these cities, about the businesses there and how we work with them. - **Lansing**: Our home base, and Greater Lansing and Mid-Michigan around it. Web design in Lansing - **Grand Rapids**: West Michigan, an hour down I-96. Web design in Grand Rapids - **Metro Detroit**: Detroit and its suburbs, from Royal Oak to Novi. Web design in Metro Detroit - **Traverse City**: Northern Michigan and its busy seasons. Web design in Traverse City - **Battle Creek**: Battle Creek and Calhoun County. Web design in Battle Creek - **Safe & Just Michigan**: A statewide nonprofit's years of reports and articles, reorganized so the work is easy to find and share. safeandjustmi.org areas we serve ### Areas we serve Lansing, Grand Rapids, Detroit, Ann Arbor, Kalamazoo, Battle Creek, Traverse City, Flint, Saginaw, Muskegon, Holland, Jackson and everywhere in between. questions we hear often ### A few questions we hear often. **Do you work with businesses all over Michigan?** Yes. We're based in Lansing and work with businesses and organizations across the state, from the Detroit suburbs to northern Michigan. **Do we need to meet in person?** Only if you'd like to. Most projects run smoothly over video and email, and we're glad to visit for a kickoff, a photo day or a walkthrough. **Can you help us rank in our city?** Yes. We build every site for local search, with your services and the places you serve on the right pages, and help your Google Business Profile and website work together. **Do you work outside Michigan?** We do. Michigan is home, and we work with clients across the US. ### Let's talk about your website Tell us where you are and what you'd like your site to do. We'll take it from there. --- # Web Design in Grand Rapids, MI URL: https://nimblefish.net/grand-rapids-web-design ## Web design for Grand Rapids businesses Websites for West Michigan businesses and organizations, built by a studio an hour down I-96 in Lansing. west michigan ### A city that makes things well Grand Rapids has a long history of making things well, from furniture to medicine to beer. Its businesses expect the same from their websites: well made, built to last and clear about what they do. That's how we build. Each site is designed around your business and written for your customers, from the Medical Mile to the lakeshore. Craftsmanship, online. how we work together ### An hour away, a call away Most of the work happens over video, at whatever pace suits your week. We're happy to drive over for a kickoff, a photo day or a walkthrough of the finished site. Your site is written for West Michigan, with the towns you serve named the way your customers search, so people in Wyoming, Ada and Holland find you first. recent work ### Recent work across Michigan A few of the Michigan sites we're proud of. - **Greencrest Lawn Care**: Lawn care across Mason, Holt and Okemos, with estimate forms that go straight to the office. greencrestlawncare.com - **Safe & Just Michigan**: A statewide nonprofit's years of reports and articles, reorganized so the work is easy to find and share. safeandjustmi.org - **esther.ai**: An AI risk and accessibility intelligence company, with articles and briefings published every week. esther.ai areas we serve ### Areas we serve Grand Rapids, Wyoming, Kentwood, Walker, Grandville, Ada, Rockford, Byron Center, Hudsonville, Holland, Zeeland, Grand Haven and the rest of West Michigan. questions we hear often ### A few questions we hear often. **Do you work with Grand Rapids businesses?** Yes. We're based in Lansing, about an hour away, and work with businesses and organizations across Grand Rapids and West Michigan. **Do we need to meet in person?** Only if you'd like to. Projects run smoothly over video, and we're glad to come to Grand Rapids for a kickoff or a walkthrough. **Can you help us show up in Grand Rapids searches?** Yes. Your site is built for local search from day one, with your services and the West Michigan towns you serve on the right pages. **How much does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works. ### Let's talk about your website Tell us about your business and the West Michigan customers you'd like to reach. We'll take it from there. --- # Web Design in Detroit & Metro Detroit URL: https://nimblefish.net/detroit-web-design ## Web design for Metro Detroit businesses Websites for businesses and organizations across Detroit and its suburbs, from a Michigan studio in Lansing. the motor city ### A big metro of small businesses Detroit's story is full of people starting things: restaurants, shops, practices, trades, nonprofits and makers, in the city and all through the suburbs. In a metro this size, your site has to make your case fast. We build each one around what makes you the right choice, written for the customers in your corner of the map. Big-city competition, met with a site that fits you. how we work together ### Ninety minutes away, a call away Most of the project runs over video, on your schedule, and we come to you when it matters: a kickoff, a photo day, a walkthrough. Your site is written for your part of the metro, whether that's Midtown, Royal Oak or Novi, with your towns named the way your customers search. recent work ### Recent work across Michigan A few of the sites we're proud of. - **Assunté**: A dermatologist-led medical spa in Warren, with its treatments and its own line of skin care products. assuntespa.com - **Safe & Just Michigan**: A statewide nonprofit's years of reports and articles, reorganized so the work is easy to find and share. safeandjustmi.org - **esther.ai**: An AI risk and accessibility intelligence company, with articles and briefings published every week. esther.ai areas we serve ### Areas we serve Detroit, Troy, Royal Oak, Birmingham, Bloomfield Hills, Farmington Hills, Novi, Livonia, Plymouth, Sterling Heights, Rochester Hills, Auburn Hills, Clarkston and the rest of Metro Detroit. questions we hear often ### A few questions we hear often. **Do you work with businesses in Metro Detroit?** Yes. We're based in Lansing and work with businesses and organizations across Detroit and its suburbs. **Can our site show up in our suburb's searches?** Yes. Your site names the towns you serve on the right pages and in its search markup, so people in Troy or Plymouth find you as easily as people downtown. **Do we need to meet in person?** Only if you'd like to. Projects run smoothly over video, and we're glad to come to you for the moments that matter. **How much does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works. ### Let's talk about your website Tell us about your business and where in the metro you work. We'll take it from there. --- # Web Design in Traverse City, MI URL: https://nimblefish.net/traverse-city-web-design ## Web design for Traverse City businesses Websites for Traverse City and northern Michigan, from inns and wineries to builders and practices, by a Michigan studio in Lansing. up north ### Built for busy seasons Traverse City's year runs on seasons: cherry season, summer visitors, color tours and ski weekends. A great website keeps pace, with hours, offers and bookings that are easy to change when the season does. We build sites for the businesses that make the bay what it is, and for the builders, practices and services that keep it running year-round. Ready for the summer rush, and for everything after. how we work together ### Up north, online We work by video and email, so the project moves at your pace, and we're happy to make the drive for a kickoff or a photo day. Your site names Traverse City and the towns around the bay, so visitors planning a trip and neighbors down the road both find you first. recent work ### Recent work across Michigan A few of the Michigan sites we're proud of, including a seasonal business or two. - **Greencrest Lawn Care**: Lawn care across Mason, Holt and Okemos, with estimate forms that go straight to the office. greencrestlawncare.com - **adrianharris.studio**: A Lansing photographer's portfolio, designed to let the photos do the talking. adrianharris.studio - **Safe & Just Michigan**: A statewide nonprofit's years of reports and articles, reorganized so the work is easy to find and share. safeandjustmi.org areas we serve ### Areas we serve Traverse City, Suttons Bay, Elk Rapids, Interlochen, Petoskey, Charlevoix and the rest of northern Michigan. questions we hear often ### A few questions we hear often. **Can we update the site for each season?** Yes. We set up a simple editor for hours, offers and announcements, so you can change them yourself, and we're here for bigger seasonal updates. **Can guests book on the site?** Yes. We connect the booking or reservation tool you use, so a visitor can go from browsing to booked in a few taps. **Do you work with Traverse City businesses?** We do. We're based in Lansing and work with businesses across northern Michigan, mostly over video, with a visit whenever it helps. **How much does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works. ### Let's talk about your website Tell us about your business and your busiest season. We'll take it from there. --- # Web Design in Battle Creek, MI URL: https://nimblefish.net/battle-creek-web-design ## Web design for Battle Creek businesses Websites for businesses in Battle Creek and across Calhoun County, from a Michigan studio about an hour up I-69 in Lansing. cereal city ### Known worldwide, built locally Battle Creek is famous around the world for breakfast. The businesses that keep it running are as local as it gets: contractors, family shops, practices, nonprofits and the manufacturers along the I-94 corridor. They deserve websites as solid as their reputations, and that's what we build: clear, fast sites that show your work and make it easy to reach you. Hometown businesses, modern websites. how we work together ### Close enough to visit, easy to reach Most of the work happens over video and email, and we're glad to come down for a kickoff, a photo day or a walkthrough. Your site names Battle Creek, Marshall and the towns you serve the way your customers search, so neighbors find you first. recent work ### Mid-Michigan sites we've built A few of the Mid-Michigan businesses we've built for. - **Greencrest Lawn Care**: Lawn care across Mason, Holt and Okemos, with estimate forms that go straight to the office. greencrestlawncare.com - **Hart Roofing**: A Lansing-area roofer with a clear service structure and a site built to turn visits into calls. hartroofingmi.com - **adrianharris.studio**: A Lansing photographer's portfolio, designed to let the photos do the talking. adrianharris.studio areas we serve ### Areas we serve Battle Creek, Marshall, Springfield, Albion and the rest of Calhoun County, plus Kalamazoo and Portage next door. questions we hear often ### A few questions we hear often. **Do you work with Battle Creek businesses?** Yes. We're based in Lansing, about an hour away, and work with businesses across Battle Creek and Calhoun County. **Can you help us show up when people search in Battle Creek?** Yes. Your site is built for local search from day one, with your services and towns on the right pages, so it works hand in hand with your Google Business Profile. **Do you build websites for contractors?** We do, and it's some of our favorite work. Roofers, builders and lawn care companies are a big part of who we build for. **How much does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works. ### Let's talk about your website Tell us about your business and the customers you'd like to reach. We'll take it from there. --- # Client Work & Portfolio URL: https://nimblefish.net/work ## The work speaks for itself. Here's a look at what we've built — and what it did for the businesses behind it. The work ### What you'll find here Some of what nimblefish builds is public. Some isn't — agency partnerships and white-label engagements mean a meaningful share of the work lives under other brands. What's here is what we can show. Every project below started with a conversation about a real business problem. What got built came out of that conversation — not a template, not a package. - **esther.ai**: Technology & AI A modern, authoritative site for an AI risk and accessibility intelligence company. esther.ai speaks to legal, government and business buyers in plain language, with articles and briefings published every week. Rebuilt in 2026 on a fast, modern foundation, with accessibility built in from the start. View esther.ai - **Greencrest Lawn Care**: Home Services A lawn care company serving Mason, Holt and Okemos, launched in 2026. The owner front and center, estimate forms that go straight to the office, a guarantee written in plain words, and a site built to be found across Mid-Michigan. View Greencrest Lawn Care - **adrianharris.studio**: Photography A Lansing photographer's portfolio, launched in 2026. Minimal and polished, designed to stay out of the way so the photographs carry every page. View adrianharris.studio - **Safe & Just Michigan**: Policy & Advocacy A high-volume content site for one of Michigan's leading criminal justice reform nonprofits — reorganized, redesigned, and rebuilt for clarity and scale. Over 500 posts restructured with improved navigation and topic-based landing pages. A site that now works as hard as the organization it represents. View Safe & Just Michigan - **Sync4Life**: Health & Wellness A content-rich platform for a holistic health brand offering coaching, community, and personalized wellness tools. Built to support both member engagement and growth — bringing together scheduling, membership, eCommerce, and educational resources into a single, cohesive experience. View Sync4Life - **Assunté**: Health & Wellness A calm, refined site for a dermatologist-led medical spa in Warren, Michigan. Treatments and the spa's own line of skin care products are laid out clearly, with the physician-guided care that sets Assunté apart front and center. View Assunté - **Hart Roofing**: Home Services A lead-focused website for a Lansing-area roofing company built to convert. Clear service structure, mobile-first design, and strong local SEO fundamentals — giving a trusted contractor the web presence their reputation deserved. View Hart Roofing - **Chicago 123 Tuckpointing**: Home Services A bold, conversion-focused site for a Chicago masonry company. Built to drive calls and quote requests — fast performance, clear service breakdowns, and click-to-call functionality that turns mobile visitors into leads. View Chicago 123 Tuckpointing - **Katz Roofing**: Home Services A high-impact local contractor site built for trust and lead generation. Service-focused layout, clear calls to action, and SEO-friendly architecture for a Lansing-based roofing company with strong community roots. View Katz Roofing - **Ash Harris**: Personal Brand A clean, professional personal site built to showcase the resume, credentials, and project archive of nimblefish founder Ash Harris — twenty years of web work in one place. View Ash Harris What clients say ### In their own words. Wow! Such an awesome experience working with Ash at nimblefish. I've been indecisive for years about building my website and now I know why — I hadn't met Ash yet. Ash worked with me as the architect and designer of my site but just as importantly as a business consultant. nimblefish provided high-quality website design services to Safe & Just Michigan. We were grateful to work with a seasoned professional that listened to our needs and explored the possibilities with us. The services were thoughtful and managed with a high attention to detail. Ash is very knowledgeable about website design. He focuses on working with your business's specific needs and building quality websites. Working with Ash at nimblefish has been fantastic. He is a wealth of knowledge for small business, extremely kind, thoughtful, and easy to work with. Professional, knowledgeable, AND enjoyable to work with. Ash gets things done and makes it look easy. Great to work with even on the tough site problems. There's more where that came from. ### Twenty years of web work doesn't fit on one page. The projects above represent nimblefish-attributed work from the current practice. The full career archive — agencies, engagements, and client work going back to 2003 — lives at ashharris.com. ### More work is on the way. The agency is growing. New engagements are shipping. This page grows with them. Questions we hear often ### A few questions we hear often. **Does the portfolio represent everything nimblefish has built?** Not entirely. A meaningful share of nimblefish's work is done under agency partnerships and white-label arrangements — real engagements, real outcomes, just not publicly attributed. What's here is what we can show. The full picture is broader. **What does a typical engagement look like from start to finish?** It starts with a conversation — no brief required, no RFP process. We figure out what you actually need, scope to fit, build with care, and stay involved after launch. The specifics vary. The approach doesn't. **I've seen enough. How do I start?** That's all it takes. Tell us where you are and what you're trying to do. We'll take it from there. --- # Web Design & Small Business Website Articles URL: https://nimblefish.net/blog From the studio ## Thinking out loud. Web design, small business strategy, and the modern web — from the nimblefish studio. Recent posts - All - Web Design - Strategy - WordPress WordPress October 23, 2026 5 min read ### What does the PHP2Shell flaw mean for my WordPress site? PHP fixed two critical flaws on October 21 that let attackers take over WordPress sites without logging in. What happened, the one question to ask your host, and the bigger question it raises. Strategy May 11, 2026 6 min read ### What nobody tells you before you hire someone to build your website After 20 years in this industry, a few things about how web projects go wrong — and what to ask before you sign anything. Strategy April 6, 2026 5 min read ### Why your website isn't showing up — and what actually fixes it Most small business websites are technically live and functionally invisible. Here's an honest look at why that happens and what changes it. Strategy March 23, 2026 5 min read ### How to choose who builds your website — and why the answer matters more than the platform WordPress or modern stack, agency or freelancer, big firm or boutique — most small businesses pick based on the wrong criteria. Here's a better framework. Web Design February 9, 2026 4 min read ### Your website might be your quietest sales problem Most small business websites don't fail loudly. Here are five signs yours is costing you quietly — and what to do about it. ### Ready to talk about your site? Reading is one thing. A conversation is where things actually start. --- # About nimblefish | Senior Web Strategy, Lansing MI URL: https://nimblefish.net/about ## All in. Every engagement. From your first idea to your boldest goal — we help define it, build it right, and evolve as you grow. The person behind the practice ### The person behind the practice Ash Harris founded nimblefish in 2024 — built on over two decades of agency ownership and a career that spans every size and shape of business. Small business is where real decisions happen fast. Where the right partner at the right moment can genuinely change a business's trajectory. After twenty years working at every scale imaginable, it's exactly where Ash chose to plant the practice — because it's where the most consequential work is still being done. nimblefish is based in Lansing, Michigan, working with clients across Michigan and the US. Ash's own story, writing and speaking live at ashharris.com. the range behind the work ### The range behind the work Twenty years. Every kind of client imaginable — from businesses taking their first steps online to global institutions operating across continents. That range isn't background noise. It's what makes the thinking different. Problems that look complex at small business scale have usually been solved — in harder forms — somewhere in that history. The strategy, the judgment, the pattern recognition — it's all in play on every nimblefish engagement. Enterprise-level thinking. Without the enterprise overhead. a team built for the work ### A team built for the work nimblefish is senior-led and deliberately lean — supported by deep relationships with specialists and experts developed over two decades. When a project calls for a specific capability, the right people come in. You never manage that seam. What stays consistent across every engagement is the senior thinking behind every decision and a team genuinely invested in your outcome. What drives the work ### What drives the work There's nowhere more exciting to build. Small business is where tech adoption is still happening in real time. Where a bold idea and the right execution can open doors that didn't exist before. Where the tools and capabilities that used to require enterprise budgets are now within reach — and most businesses haven't begun to explore what's possible. That's exactly where nimblefish wants to be. how we think about tools ### How we think about tools Every tool earns its place — or it doesn't get recommended. nimblefish stays close to what's emerging, what's proven, and what's genuinely useful — because the right capability introduced at the right moment can completely transform what a small business is able to do. The goal isn't to use new tools. It's to know when they'll blow the doors off what a client thought was possible — and be ready to move when that moment arrives. I recommend Ash from nimblefish! With over 20 years of experience in the web agency world, he truly understands the unique needs of small businesses and nonprofits. nimblefish provided high-quality website design services to Safe & Just Michigan. We were grateful to work with a seasoned professional that listened to our needs and explored the possibilities with us. ### Ready to see what's possible? Bring the real picture — where your business is, where you want it to go, and what's standing between the two. That's enough to start. questions we hear often ### A few questions we hear often. **What can I expect after the first conversation?** Direction. A clear starting point and a way to think about your goals that you probably didn't have before you called. Most people leave the first conversation more energized about what's possible — and with a real sense of what the path forward looks like. **Can nimblefish handle the full scope of my project?** Yes. Strategy, design, development, ongoing care — it stays with nimblefish from start to finish. One relationship, full accountability, and a team that knows your business as well as you do. **What kinds of businesses does nimblefish work with?** All kinds — from brand-new ventures taking their first steps online to established businesses ready to grow into something bigger. The engagement scales to where you are. The quality of thinking behind it doesn't. --- # Start a Conversation URL: https://nimblefish.net/contact ## This is where it starts. One conversation can change the direction of your business. Let's have it. Tell us what's going on Fields marked are required. What made you start looking? What's coming up? What's been on your mind? Reach us directly Email Phone Hours Monday–Friday, 8 a.m.–5 p.m. Office | Directions What people are saying ### What people are saying Ash is very easy to talk to and made me feel at ease right away. He is very knowledgeable about how to help you. Professional, knowledgeable, AND enjoyable to work with. Ash gets things done and makes it look easy. Great to work with even on the tough site problems. Working with Ash at nimblefish has been fantastic. He is a wealth of knowledge for small business, extremely kind, thoughtful, and easy to work with. Working with Ash at nimblefish was an absolute pleasure. He built my new website from scratch, and the result is fantastic — exactly what I envisioned. The process was incredibly structured, making it easy to follow along and provide input and content. questions we hear often ### A few questions we hear often. **How do I get started?** Send a message or book a time that suits you. We'll talk about your business, where it's headed and what you'd like your site to do, then put what we heard in writing. **What does a website cost?** Every site is priced for the business it's built for, around your goals and your budget. Our pricing page walks through how it works and what shapes the cost. **Do you work with businesses outside Lansing?** Yes. We're based in Lansing, Michigan, and work with clients across Michigan and the US, over video or in person when it helps. --- # Agency & Consultant Partnerships URL: https://nimblefish.net/partnerships ## You bring the relationship. We bring the build. nimblefish works alongside consultants, strategists, and agencies as a trusted execution partner — senior-led, discreet, and built for the long game. If you're a consultant, strategist, or agency owner who needs a reliable senior execution partner — this page is for you. If you're looking for a website for your own business, you want Services instead. the commitment ### Your client relationship stays yours. Full stop. Before anything else: nimblefish does not pitch your clients additional work. Does not try to expand the relationship beyond what you've scoped. Does not go around you. Ever. That commitment isn't a policy buried in a contract. It's how the practice operates. Your client came through you. That relationship is yours — and it stays that way. How partnerships work ### How most partnerships work **You bring the strategy and the client relationship. nimblefish brings the build.** This is how most nimblefish partnerships work. You scope the engagement, manage the client relationship, and define how communication flows. nimblefish executes — cleanly, at a senior level, on time. When the project is done, you look good. nimblefish steps back. Communication with the end client runs through you unless you specifically agree otherwise. NDA-friendly from the start. No drama, no ego, no surprises. What you end up with: a senior execution partner who makes you look good and knows when to disappear. **You own the brand. nimblefish does the work.** When your team is at capacity or a project type falls outside your core capability, nimblefish embeds into your workflow under your brand. Intake, scope alignment, build, QA — handed off cleanly. The client relationship, project management at the client level, and billing stay with you. Senior execution. Not junior overflow. what makes a good partner ### What makes nimblefish a good partner Twenty years of experience that translates directly into low-drama execution. Both WordPress and modern stack capability — so the build matches what your project actually needs. An accessibility heritage that becomes a genuine value-add when it's relevant to the engagement. A curated network of specialists that can extend the team when the scope calls for it. No junior handoffs. No missed deadlines without a conversation first. No trying to become your client's new favorite agency. how a partnership starts ### How a partnership starts Fast and low-friction. We talk about the engagement — what it is, what you need, how you work. NDA in place before anything sensitive gets shared. By the end of a short conversation, we know whether it's a fit. If it is, we move. If it isn't, we say so and refer out where we can. Pricing is project-based and scope-driven. No retainer requirements to get started. Custom proposals for each engagement. nimblefish also refers work out to trusted partners when that's the right call. Peer relationships run both ways. Questions we hear often ### A few questions we hear often. **What does the non-poaching commitment actually mean in practice?** It means exactly what it says. nimblefish never contacts your client directly to pitch additional work, expand the scope beyond what you've agreed, or position itself as an alternative to you. If your client reaches out to nimblefish independently after a project, we let you know and route accordingly. The relationship you brought is the relationship you keep. **How does nimblefish handle communication with the end client?** However you want it to. Most partnerships run communication through the consultant or agency — nimblefish stays behind the scenes entirely. When direct client communication makes sense for the project, we agree on that structure upfront. You define the working model. We follow it. **What does a typical first project together look like?** Usually a single defined engagement — a website build, a modernization project, a specific capability addition. We scope it together, align on timeline and deliverables, and execute. The first project is how we establish the working rhythm. Most partnerships that start with one project don't stop there. --- # Client Testimonials URL: https://nimblefish.net/testimonials ## What clients say. Every testimonial below is real, fully attributed, and unedited beyond minor cleanup for clarity. This is the complete record. The complete record Wow! Such an awesome experience working with Ash at nimblefish. I've been indecisive for years about building my website and now I know why — I hadn't met Ash yet. Every time I'd come close to pulling the trigger about giving someone my website work, they'd do something that would give me pause, from something they'd say or do or an unattainably high price. Ash was so agreeable and invaluable in helping me to clarify my message and offerings. He took the time and effort to think through with me and for me the most important aspects of my site. Ash worked with me as the architect and designer of my site but just as importantly as a business consultant. I really cannot say enough good things about my experience with Ash and nimblefish. Working with Ash at nimblefish was an absolute pleasure. He built my new website from scratch, and the result is fantastic — exactly what I envisioned. The process was incredibly structured, making it easy to follow along and provide input and content. Ash is professional, attentive, and truly dedicated to delivering a high-quality website. nimblefish provided high-quality website design services to Safe & Just Michigan. We were grateful to work with a seasoned professional that listened to our needs and explored the possibilities with us. The services were thoughtful and managed with a high attention to detail. Working with Ash at nimblefish has been fantastic. He is a wealth of knowledge for small business, extremely kind, thoughtful, and easy to work with. If you're looking for a WordPress marketing and consulting partner who truly cares about your website and your success, I highly recommend nimblefish. Professional, knowledgeable, AND enjoyable to work with. Ash gets things done and makes it look easy. Great to work with even on the tough site problems. Ash is very knowledgeable about website design. He focuses on working with your business's specific needs and building quality websites. Ash and his nimblefish team focus on helping business owners have tailored operational and marketing strategies that streamline their digital presence. Ash is very easy to talk to and made me feel at ease right away. He is very knowledgeable about how to help you. I recommend Ash from nimblefish! With over 20 years of experience in the web agency world, he truly understands the unique needs of small businesses and nonprofits. Extraordinary talented professionals. Highest quality of website design. Great pricing and very knowledgeable. ### A note on confidential engagements Some of nimblefish's work — agency partnerships, white-label projects, and clients who've requested privacy — isn't represented here. That work is real and ongoing. What's above is what we can show publicly. Questions we hear often ### A few questions we hear often. **Are these testimonials verified?** Every testimonial on this page is real, fully attributed, and sourced from clients who engaged nimblefish directly. Names, roles, and businesses are listed exactly as provided. Nothing here is anonymous or manufactured. **Has nimblefish worked with businesses like mine?** Almost certainly. Twenty years of practice across nearly any kind of business and organization — nonprofits, health and wellness, home services, technology, professional services, personal brands, and well beyond. The range above is a snapshot, not the full picture. Some engagements live in the confidential record. The first conversation is the best way to find out. **Are there testimonials specific to a particular type of work?** Across the site, testimonials are deployed contextually — matched to the service page most relevant to what each client experienced. This page is the complete record. For testimonials specific to web design, WordPress, care, or automation, visit the relevant service page. ---