Be the answer when customers ask AI
More people ask ChatGPT, Gemini, Perplexity and Google's AI before they ever click a link. We help your business be the one they name.
search is changing
Your customers are asking new questions
“Who's the best roofer near me?” “Which law firm handles this?” People now ask an assistant and get a short list of names. Being on that list is the new page one.
The assistants build their answers from pages that answer the question clearly, from trusted directories and reviews, and from business facts that agree everywhere they appear. All of it can be worked on.
The businesses that show up are the ones that are easiest to understand.
how we do it
Answer engine optimization, step by step
See where you stand
We ask the AI assistants the questions your customers ask, and record who they name today, along with where you rank in Google and on the map.
Find the questions that matter
We research what people search and ask in your field and your area, and which of those questions lead to customers.
Answer them on your site
Clear answers on the right pages, structured so search engines and assistants can read them, with your business facts stated the same way everywhere.
Show up where AI looks
Directories, reviews and listings the assistants draw from, kept accurate and consistent with your site.
Measure and adjust
We re-ask the same questions on a regular schedule and track the change, so you can see the progress for yourself.
built on a great site
It starts with your website
AI search works best on a site built to be understood: clear pages, straight answers to real questions, structured data and a plain-text version for AI agents. That's the kind of site we build, and it's the foundation for everything on this page.
Websites from nimblefishquestions we hear often
A few questions we hear often.
What is answer engine optimization (AEO)?
It's the work of making your business the answer when someone asks a question in an AI assistant or sees an AI summary in Google. It builds on good SEO: clear answers, a well-structured site and consistent facts about your business across the web.
What's the difference between AEO, GEO and SEO?
SEO helps you rank in search results. AEO and GEO (generative engine optimization) help you get named and cited in AI answers. They overlap a lot, and we work on all three together.
Will my business show up in ChatGPT?
Assistants name businesses whose sites answer the question clearly and who appear on the lists and directories they trust. We work on both, and track how often your business is named over time.
Is SEO still worth it now that people use AI?
Very much so. AI answers lean heavily on the same well-built, well-ranked pages that search does, so strong SEO is the foundation AI search is built on.
How long does AI search optimization take?
It builds over months. We start with a baseline so you can see exactly where you began, then track progress on a regular schedule.
Let's see where you stand
Tell us about your business and the customers you'd like to reach. We'll show you what AI says about you today, and what comes next.
Let's talk